Or you light up over the bright colors and happy people in an athletics ad and there’s a gym near you that has a similar vibe and similarly energetic and joyful people. Or it’s the moody rustic feel of a leather bag ad, and there’s a brewery in your neighborhood that has the same kind of feel. Maybe it’s the muted colors and strong angles in a fashion ad that really resonates with you, and there is a boutique clothing shop in your town that has the same aesthetics. Then make a list of the local small business and companies that have a style similar to what you love in those ads. Flip through the magazines, looking specifically at full-page ads, and dog-ear or tear out the pages of the ads that really resonate with you. Head to the nearest newsstand and buy a stack of magazines, or make a pile of the ones you already have. You don’t need the added complication of shooting something you don’t really love simply because you think you should. What you should do, is decide what you want that to be.Ĭommercial photography is challenging enough when you are shooting something you really love. (“I should be shooting for company x/y/z, even if I don’t really want to”, or “I should be shooting this subject matter, because that’s what I’ve been doing all along”.)
If you think you should be doing things a certain way, consider this: there should never be a ‘should’ in commercial photography. YOU get to decide all of these, and then allow your decisions to guide your path. What kinds of people do I want to be working with?.This is a critical step that many photographers skip, but it’s also the most important one, and should be the very first decision you make in your commercial photography career. Decide WHO and WHAT you want to be shooting You’ll also create your ever-important team, which will enable you to do bigger and more challenging shoots with more ease. You’ll reach out to contacts you already have, in a way that’s simple and direct (‘manageable’), and you’ll scale up with bigger and bigger clients as you learn and build confidence in your abilities. With this process you’ll start small (the ‘approachable’ part) by working with smaller local companies.
The good news is in this article I go over 10 simple steps that will help you get started offering commercial photography to clients on a scale that’s approachable, manageable and scalable.
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When you think of how to get started in the industry, it can feel really daunting. It’s exciting to think about doing commercial photography, because the revenue can be so much higher than most other kinds of photography.īut information can be hard to find online, and most of the books and articles out there are old and outdated. You may have felt a little lost as to how to move forward, answer questions, and come up with processes and pricing. Or even one of your friends or family members who owns a business. You may have already been contacted by a potential commercial photography client, either from an ad agency or from the marketing department at the company itself. If you are a wedding, portrait, pet or generalist photographer and have been wanting to make a change with your business, you may have considered offering your photography services to companies, agencies and small businesses (e.g.
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